Archive for the ‘Values’ Category

Never Burn a Bridge

Friday, November 26th, 2010

I always find it amazing how life comes full circle. While I was learning and networking at an event I attended I was able to reconnect with a former colleague, Kym Yancey. He and I had worked on a project as independent contractors in 1999. Back then, I was a lot less experienced but still just as passionate. It was a short-lived project of only a few months but he and I both left that interaction with a positive lasting impression of each other.

One of my core philosophies is to always leave every project, relationship or opportunity positively. This is a critical, foundational element of what I call Brand:You. Every interaction presents an opportunity to leave a positive impression. No interaction is too small or too big to not give the attention and positive energy it deserves. I encourage you to clearly understand that what you do and say is ALWAYS connected to your Brand:YOU.

Kym Yancey and I at Lisa Sasevich's event Big Sale, Big Mission, Big Life in San Diego, California.

Kym Yancey and I at Lisa Sasevich's event Big Sale, Big Mission, Big Life in San Diego, California.

Ten years later Kym and I are both living our passions through businesses we embarked on after we had lost touch. When we saw each other, though, we were able to pick up right where we left off. The company he built with his wife Sandra, eWomen Network, and their foundation, eWomen Network Foundation, have grown into an amazing powerhouse and a true testament to Success on Their Terms.

Love & Light,

Star**

Life gives us valuable lessons – if we pay attention

Wednesday, May 26th, 2010
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Lily and I on our avacado farm in Santa Rosa February 2008

It’s funny how life always gives us the lessons that we need. Or reminders of what we need to learn if we pay attention. For example, parenting and raising well-balanced and self-sufficient children is much like building a well-balanced and self-sustaining business.

I was out with my 5-year-old daughter, Lily, the other evening. We were headed to Michaels craft store to get a gift for my niece’s birthday. As we walked in, there was a free craft table for children to create an art project. Lily was so excited – just like her mother, she loves to be creative and get her hands dirty.

She made me the sweetest decoupage of a farm and signed her name on it. She was so proud and so was I. These are the gifts that make for lifelong childhood memories. We carried out her gift, beaming.  We had a bonding moment and it was a wonderful mother-daughter  time. Next stop that day was to do a little shopping next door. So Lily got her own cart and put her art project in the cart and wanted to push it around the store herself to make sure it didn’t get banged or damaged as it was drying.

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While we were shopping and our backs were turned, someone unknowingly took Lily’s cart – with her art project in it. The cart was nowhere to be found. I look into Lily’s gray-green eyes, welling up with tears, and jumped into mommy action mode. “Lily, don’t you worry,” I comforted her. “We are not leaving the store until we have checked every last cart, or until the store is closed and we have exhausted every one of our options.”

I asked Lily, who is learning about impatience, if she was up for this challenge. “You will need to dig deep and put your patience hat on.” She answered me, very seriously, “Yes, Mommy, I will be patient.”

Now, it was already a late night, my kids are the type that are up early and in bed early and it was already 7 p.m. Lily and I went around the store looking in the bottom of many carts. We then enlisted the help of the store manager to do a store-wide announcement. Our last option was to wait at the checkout section and check every cart as they were emptied.

The whole time I was talking with Lily and telling her that we will do everything in our power to find her art project but we are not going to get attached to the outcome. Whatever the outcome is, it is, and we will do our best and let the rest go.

IMG00096-20100526-0952I tell you that nearly two hours later the store was closing, we had exhausted every option and solution and then…. I checked a cart and there it was!  Lily, the store staff, and I literally jumped for joy! We had done what we set out to do and the outcome was what we had hoped it would be.

Today that picture frame sits on my dresser and every time I look at it I am reminded about how precious life lessons come in unexpected packages. The important message of persistence’s power and how if you stick to your plan and stay focused on the positive was imparted to my daughter and I that day and, because we paid attention, is something we both benefited from in our lives.

Simple Steps to GROW your business in a down economy

Tuesday, May 11th, 2010

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As entrepreneurs we are a unique breed.  Although we love what we do it definitely comes with a unique set of obstacles.  As a business owner, there is no doubt you have faced though times at one point or another.  I have heard over and over from women running their own businesses that the past year has pushed them to their limits.

How about you?

*Do you lack brand clarity?

*Have you realized your business is limited if you don’t determine how to attract better clients?

*Do you know there is a need for what you do but don’t know how to leverage it to make the income you desire?

*Are you looking at other business owners and desire the brand clarity that has lead to their success but don’t know how they do it?

I have been there.  I built and have run a seven figure business.  Early on I experienced the stress and frustration that comes with not having the clarity necessary to prosper in difficult times.  To leap to the next level clarity is essential.

In fact, I am so passionate about the importance of Brand Clarity and the effect it has on achieving Success on Your Terms™ especially in a down economy  I am hosting a FREE one-time teleseminar to give you the essentials on this topic….

Key to Wealth====================

“5 Essential Brand Tools That Attract Wealth in a Down Economy”

Wednesday, May 12th, 2010 at 5:00 pm Pacific

Learn more and reserve your spot now www.EssentialBrandTools.com

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On this complimentary one time only call you will learn:

*The 5 Branding tools you can use to recession proof you business

*How to create a strategy for purposeful networking that will increase your bottom line by attracting your ideal clients

*Why defining you niche and how you serve them will expand your business

*3 mistakes entrepreneurs make in their business and how YOU can avoid them

* Exciting details on my new Celebrating Women event being held May 25th!

No matter whether you’re a stay-at-home mom who wants to start your own business or an entrepreneur who is ready to break 6 or 7 figures, you can use my simple tools to grow your business!

Reserve your spot here now. www.EssentialBrandTools.com

See you on the call!

Love & Light,

Star**

Hire for Character

Monday, April 5th, 2010

I have learned this lesson the hard way. When hiring a new employee, the number one characteristic to take into account when making a decision is Character. During my many years of hiring people and running my business I have realized many wonderful hires and some very expensive errors.

The benefit to taking into consideration first and foremost a person’s character when hiring an new employee is that you will know that values important to you, such as honesty and integrity are already present. You can teach a new team member new programs or systems, but you cannot teach them how to be honest or authentic.

Hiring for character gives you the comfort of knowing that the foundation of values important to you are already present in your new employee. Hiring for character will always win out over hiring for skills alone.

Love & Light

Star**